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Under the background of the increasing demand for customization, the
purchasing logic of the Real estate development model needs to be analyzed from
multiple dimensions, including customer demand analysis, product design, cost
control, market positioning, as well as legal and contract management, etc.

I. Customer Demand Analysis and Market Segmentation

The customized logic of real estate development primarily stems from a deep
understanding of customer needs. The demands of customers not only cover basic
living functions, but also involve multiple aspects such as personalization,
intelligence and emotionalization. For instance, when Jingrui Real Estate is
creating customized decoration, it uses big data algorithms to analyze
customers' living scenarios, identify high-frequency usage demands, and then
carry out "pain point transformation" in product design. This data-driven
customer insight is the prerequisite for customized development.

Meanwhile, the real estate market analysis emphasizes the importance of
"Demand Segmentation". By dividing the market into different customer groups,
developers can more precisely meet the needs of specific groups.

Ii. Degree of product Design and Customization

In customized development, the flexibility of product design is the key.
Research shows that during the process of self-building houses, customers have a
high demand for customization of certain modules (such as bathrooms, interior
design, and exterior facades), while they tend to standardize other parts.
Therefore, when designing, developers should balance the relationship between
"customizability" and "standardization" to ensure that they meet customers'
personalized demands while controlling costs and improving efficiency.

In addition, customized development should also take into account the
application of "Modular Design". By dividing the house design into multiple
replaceable modules, developers can offer a high degree of customization options
while maintaining the overall structural stability. For instance, some real
estate enterprises meet customers' personalized demands for living space through
modular methods such as "customized floor plan space" and "storage design".

Iii. Cost and Profit Model

Although customized development can enhance customer satisfaction, it may
also increase development costs. Therefore, developers need to find a balance
between cost and profit. For instance, under the customized development model,
national development units can choose between two models: "market-based pricing"
or "cost-plus pricing". Market-based pricing is applicable when customers are
sensitive to the total price and developers have strong cost control
capabilities. Cost-plus pricing, on the other hand, is suitable for situations
where customers have high demands for quality or developers have weak cost
control capabilities.

In addition, statistical tools such as the Logistic model are also used to
analyze the relationship between housing purchase demand and prices, helping
developers formulate more scientific pricing strategies. By quantitatively
analyzing the housing purchase demands of different consumer groups, developers
can more accurately predict market demands and thereby optimize their pricing
strategies.

Iv. Legal and Contract Management

In the process of customized development, the legal nature of the contract
and the design of its terms are particularly important. For instance, a contract
for customized housing development typically covers multiple aspects such as the
buyer's individualized demands, price composition, delivery standards, and
liability for breach of contract. National development units should pay
attention to the legal risks of contracts in practice and ensure the balance of
rights and interests between both parties. In addition, the contract should
clearly define the change process, responsibility division and cost adjustment
mechanism for the customized part to avoid subsequent disputes.

V. Technical and Data Support

In customized development, the support of technical means is of vital
importance. For instance, the application of technologies such as big data
analysis, artificial intelligence, and the Internet of Things can help
developers more accurately capture customer demands, optimize product design,
and enhance operational efficiency. For instance, by analyzing the usage
scenarios of customers at different stages, developers can more effectively
design products that meet the needs of customers. In addition, the application
of AI in customized decision-making is gradually increasing. For instance, when
it comes to choosing between "building" and "purchasing" strategies, AI can
provide decision-making suggestions by analyzing the level of customization and
capability.

Vi. Policies and Market Environment

The policy environment of the real estate market also has a significant
impact on customized development. For instance, in recent years, many places
have implemented the policy of "delivering fully-furnished buildings", which has
promoted the development of real estate towards customization and intelligence.
Furthermore, with the clarification of the term of land use rights, consumers'
attention to the property rights and long-term value of houses has increased,
which also prompts developers to pay more attention to quality and
sustainability in product design.

Vii. Summary

To sum up, the purchasing logic of the Real estate development model under
customized demands is a multi-dimensional and multi-level systematic project. It
not only requires developers to have a profound understanding of customer needs,
but also to make comprehensive considerations in aspects such as product design,
cost control, legal management, technical support and policy response. Through
scientific demand analysis, flexible product design, reasonable pricing
strategies, comprehensive legal protection and advanced technical support, real
estate development enterprises can stand out in the fierce market competition
and achieve sustainable development.

https://www.shengqiantech.com/
Sichuan Shengqian Technology Co., Ltd.

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